Travel Startup Deeper Japan Fully Renews Official Website: Step Away from the Crowds of 30 Million and Discover a Deeper Japan
With the full renewal of our official website, we have enhanced access to approximately 350 experiential offerings from Hokkaido to Okinawa and strengthened category-based searches, such as “Arts & Crafts,” “Cuisine,” and “Nature,” along with richer storytelling that highlights the lives and philosophies of master artisans we partner with.
Deeper Travel Inc., the company behind Deeper Japan, which develops and offers high-value cultural activities for inbound travelers in collaboration with artisans, artists, and nature guides across Japan, has fully renewed its official website (https://www.deeperjapan.com/) to meet rapidly growing inbound demand and the increasingly sophisticated intellectual curiosity of today’s travelers.
As the number of international visitors to Japan surpasses 30 million annually and major tourist destinations become increasingly crowded, travelers are seeking more personalized and meaningful experiences. In response, Deeper Japan has revamped its intuitive search functionality and fully implemented booking for both Bespoke Travel (fully customized itineraries) and Private Guided Tours.
The renewed site centers on category-based experience search, such as “Arts & Crafts,” “Nature,” and “Performing Arts,” allowing guests to intuitively encounter a yet to be discovered Japan based on their individual interests. More than a booking platform, the website now serves as a media hub that invites visitors into the depths of Japan’s traditions and spirit.
Background of the Renewal
1. Away from Crowds and Towards a Quiet Depth: Responding to the Polarization of Travel
As overtourism becomes a growing concern, more travelers are moving away from standardized sightseeing routes in favor of intimate, private experiences, such as direct dialogue with artisans in a private and quiet space. This renewal aims to provide intellectually curious guests with the fastest path to discovering a Japan unseen, one that resonates deeply with their personal sensibilities.
2. Unearthing Regional Treasures: Expanding to Approximately 300 Experiences
Since launching the service, Deeper Japan has expanded its offerings across Hokkaido, Kanto, Kansai, and Okinawa, growing its lineup to approximately 300 carefully curated cultural experiences that are typically difficult to access. To deliver these offerings more seamlessly, the website structure was reimagined from the ground up.
Four Key Features of the Renewal
1. Full Launch of Ultimate Travel Personalization: Bespoke Travel
Our concierge service, Bespoke Travel, which builds itineraries entirely from scratch based on guest preferences, has been fully implemented. A dedicated team conducts in-depth consultations while maintaining strict standards of security and privacy, creating one-of-a-kind journeys that go beyond existing tour frameworks.
2. Introduction of Private Guided Tours with Experts in their Field
Deeper Japan has launched Private Guided Tours led by expert guides specializing in fields such as architecture, culinary culture, fashion, and history. Unlike standard interpreter guides, guests are matched with experts aligned to their specific interests. Experiences not found in guidebooks, such as contemporary art tours or explorations of hidden backstreet food culture, can be fully customized.
3. Intuitive Navigation, Sorted by Purpose
The enhanced category and map-based search functions, such as “Arts & Crafts,” “Culinary,” and “Nature,” allow guests to discover destinations intuitively, transcending language and cultural barriers.
4. Visual Storytelling That Conveys Artisans’ Skill and Pride
High-resolution visuals capture the beauty of artisans’ craftsmanship and of Japan’s untouched natural landscapes. Beyond simple booking functionality, the platform strengthens its role as a media outlet that communicates the essence of traditional Japanese culture.
About Deeper Japan
Deeper Japan is an online service that allows inbound travelers to easily book traditional Japanese cultural experiences that are typically difficult to access. By partnering directly with frontline artisans, artists, and experts, the platform develops high-quality cultural and nature-based experiences. Through travel, Deeper Japan seeks to foster cross-cultural understanding, preserve tradition and diversity, and promote a society grounded in empathy and openness, transcending differences in language, culture, and values.
By limiting participation to small groups, Deeper Japan offers meaningful time for deeper dialogue between guests and artisans, rather than standardized mass experiences. Professionally trained interpreter-guides accompany guests whenever possible, providing interpretation in their native languages. With the support of artisans, businesses, artists, and nature guides nationwide—from Hokkaido in the north to Kumamoto in the south—the platform currently offers approximately 300 experiential programs.
For Travelers Seeking to Satisfy Their Intellectual Curiosity Worldwide
Building on this website renewal, Deeper Japan will accelerate product development in previously untapped regions, including the Chubu and Shikoku areas. The company will also strengthen marketing efforts in Europe and East Asia, pursuing its global mission of exploring how travel can be made more enriching by transcending differences in language, culture, and values.
Company Information
Company Name: Deeper Travel Inc. ［ディーパートラベル株式会社］
Established: July 29, 2021
Registered location of the head office: Factory 903
1-12-38-903 Taishido, Setagaya-ku, Tokyo 154-0004 Japan
Company Registration#: 6010901049195
Email: info@deeperjapan.com
Call: +81 (90) 4533 3732